Gerson Lopez
Gerson Lopez
ION’s annual multi-city client events focus on the power of networking, and the fruition that comes from connecting our worlds. Initiated as a virtual event in 2021, Connection has become one of ION’s most important events and the most influential internal design systems.
“Coming together” was a phrase I kept thinking about when drafting this event identity. And looking at the nature of the brand identity [neurons/protons] I thought about cell division and how the opposite could be illustrated. Two forces becoming one [right of motif]. The left side was added as a measure to ground the graphic for a better balance. And with more surface area, it made it much easier to use graphic as a masking options for photography.
ION is a parent company with verticals that branch out to various industries. Each vertical has their own clientele and selections of software features specific to their own needs.
Out of four verticals, within ION, Treasury and Commodities required their own clients to have their own events. So with the need to have the parent-design be scalable, I utilized the existing color strategy within ION to represent those verticals in the Connection motif, when in use.
A collection of merchandise for event attendees