I’m a Brand and Experience Leader based in New York
I build and evolve brands—translating business and marketing objectives into identities and experiences people can see, navigate, interact with, and remember. With design as my foundation, I bring together brand strategy, visual identity, storytelling, environments, and cross-functional leadership to shape how brands show up, grow, and connect with people.
Experiences, Events and Culture
Connection
An event experience built around the idea of coming together—uniting communications, environments, and diverse portfolios under one cohesive identity.
Pride
An inclusive identity system designed to create visibility, belonging, and consistency across events, digital platforms, and internal communications.
ION<athon>
A global event system designed to connect employees through innovation—creating a recognizable and adaptable experience across communications, programming, and regional editions.
Impact
An internal creative-services experience that clarified how employees accessed support, streamlined content development, and established a consistent voice across channels.
Beyond the work
I’m Gerson Lopez—a designer, strategist, and lifelong creative based in New York. My perspective is shaped by art, culture, curiosity, and a belief that thoughtful design can make people feel seen, welcomed, and connected.
Selected Creative Touchpoints
Cerved Sustainability Report
Led the creation of Cerved’s annual sustainability report, combining editorial strategy, international collaboration, and systems thinking to make complex information clear, accessible, and scalable across future reporting initiatives.
Fiona
A character created to humanize ION’s internal communications, using geometric forms inspired by the brand’s nucleus icon to establish a recognizable and inclusive ambassador for company culture.
Poster Series
A poster series created for a therapy practice, using color and simple geometry to translate mental-health principles into approachable visual moments throughout the space.
Separados
A poster and event identity for the short film Separados, using a restrained visual language to frame a deeply human story about separation, borders, and displacement.
Let’s work together
Looking for someone who can connect brand strategy, creative execution, and human experience? Say hello.