I’m Gerson Lopez
Graphic
Designer.
For twelve years, I’ve been supporting businesses by working to expand their identities—from start-ups to enterprise restructuring. Systemizing and producing designs that support functions such as marketing campaigns and event experiences.
Work
Mock & Proper
Brand Identity
Connection
Event Identity System • Brand Extension
Pride
Event Identity • Brand Extension
Cerved
Publication Design and System
FIONA
Character Design • Brand Extension
Separados
Film Premiere
Wonderfully Made
Poster Series
IONathon
Event Identity • Brand Extension
What I do
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I create and evolve visual identities that express a brand’s personality and make it recognizable.
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I build flexible guidelines, templates, and tools that keep brands consistent as they grow.
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I shape messaging and organize content to make a brand’s story clear, relevant, and easy to navigate.
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I translate brand identities into intuitive websites and cohesive experiences, with clear content, purposeful layouts, and thoughtful interactions.
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I establish the creative vision and guide designers, collaborators, and stakeholders toward a cohesive result.
